At the beginning of the month, you might not know anyone particularly well. But give it a few days of doing the same daily micro habit and you find yourself surprisingly invested in whether someone you've never met has done theirs that day.
The daily habit gives everyone something in common straight away. It runs through the whole month, gets people talking and, occasionally, ends up sticking around much longer. Some people love it and keep doing it. Other people decide it's absolutely not for them. Both are fine.
SharonCoffee machine squats this morning, my weekend treat ❤️08:02
JackieMine are done! While waiting for the toast to pop.08:15
KellyDone squats whilst helping my daughter with her jigsaw puzzles 😂09:40
It seems electrical appliances are helping everyone squat09:42 ✓✓
Then in week two, we get together on Zoom and everyone declares their Thing. This is one of my favourite bits, because despite everyone having the same Permission, the Things people choose can be completely different. Before long, you're swapping ideas, checking in and genuinely wanting other people to do the thing they said they would.
Nobody expects you to post constantly or become everyone's new best friend. I really don't want Do The Thing to become another thing you have to keep up with. It's there when you want the encouragement, the ideas, the occasional kick up the arse or somewhere to say, "Well, that went completely tits up."
Someone will absolutely smash their Thing. Someone else will miss four days and start again. Someone will discover something they love and someone will try something once and decide never again.
That's kind of the point. We're just having a go.
The themes come round again, but the Permissions don't repeat, so there's always something new to have a go at. Plenty of women find that once they've started doing things for themselves, they don't really want to stop. And it's a lot easier to keep going when the same women are still there asking how it went.
Sharon did her squats while the kettle boiled. Within a week, half the club was doing the same, and the coffee machine, the toaster and one hotel kettle had all been roped in.
Then she started walking every day. Rain, dark evenings, head torch, the lot. In Reset month, she dug out a poetry book she'd had since 2024 and started reading a poem a day.
"They have really helped me switch off from others and just be myself."
Sarah has run half marathons. What she'd never managed was running just because she wanted to.
So her Thing was one run a week, no distance, no training plan. She also did her squats every single morning, and on her birthday she tried her first ever cold plunge.
"This is the longest I have ever done anything everyday that I have tasked myself with."
Kelly runs her own business, has two kids and spends a lot of time feeling she should be doing something else.
She ran every week in her first month. She's also had weeks where it all went out of the window, said so in the group, and got back to it.
"I'm allowed to do stuff for me, because it's better for everybody else."
Theresa took the cold shower challenge in our very first test month, when nobody fancied it. Months later, it's still part of her morning.
She's also back on her yoga mat every day after more than a year away.
Bernie decided she'd finally start writing the book she'd been putting off for years.
She hasn't finished it, and she'd be the first to tell you that. But something else stuck: finding a way to actually make time for it.
"It's like finding a way of making the pocket happen, as opposed to wishing for the time."
Kate's Thing sounded almost too small to count: get up at seven and have a shower. Even her mum wasn't that impressed.
But that's exactly the point. Your Thing doesn't have to look impressive to anybody else.
"I only get one life, and I'm allowed to put myself first."
A new Permission every month. A bit of structure, plenty of accountability and a whole club of women doing it alongside you.
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